As you are likely aware if reading this post, even your favorite paper company has bolstered its online look, feel, and marketing capability. But, per below – we won’t be skipping print. Especially given this recent research summary from ADWEEK: What Your Digital Campaign Is Missing, According to Neuroscience
… research proves print’s favorable attributes that every new media option is trying to tap into—namely trusted content, consumer engagement and validated sales drivers.”
Plus, when print supported TV and digital campaigns, it raised both awareness and recall.
Is your agency or organization rolling more print back into the marketing mix?