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JC Penney’s catalog is back!

10/13/2016

 

Coming soon to our mailbox – large retailers who once abandoned the catalog marketing vehicle are returning after a strong correlation is seen between the catalog and online orders.

 

Multi-channel shopping and buying is on the rise, and retailers know that customers who use more than one of their channels are usually the most valuable.  In fact, Nordstrom reports that customers who have a multi-channel relationship with the brand spend four times as much as those who do not.

Catalogs can actually be easier to track the ROI on than digital efforts. and new print capabilities are stripping the complexity from targeting different customer profiles with custom versions.

What’s your favorite catalog?