“Designed by Apple In California”



It won’t place a call, take a pic, play a video, or send an email … But it is really cool. Apple’s latest product is a book that chronicles the incredible product design journey at Apple. Soon to be found on the coffee tables of our favorite visually oriented friends!


 “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.
The book is dedicated to Apple visionary Steve Jobs.

20 Years of Innovation at Apple

OK, be honest … is it going on your Christmas list?