Do fewer pages printed mean more opportunity for savvy publishers and printers?
The 2016 Digital Book Printing Conference drew 130 publishers, printers and equipment manufacturers to NYC in November of 2016. Key takeaways included the realization that the number of pages printed could decline by more than 1 billion pages in the next few years, but that inkjet was becoming more affordable.
Publishers need to consider the life cycle costs of a book as opposed to unit costs, and they need agile systems that can quickly react to changes in demand.
Offset, despite its low unit cost, requires a “print and pray” model where publishers use unreliable forecasts to anticipate consumer demand and print the appropriate quantities.
Digital Book Printing Conference
Do you think short-run books are a logical conclusion?