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Paper Preference Still Running Strong

1/13/2017

 

Global survey includes 2,323 U.S. Respondents.

 

 

“In general, there was a preference for print on paper across all age groups, likely indicating a more fundamental and more human way that people react to the physicality of print on paper.”
Phil Reibel
Printing Impressions

 

Here’s some statistics from the survey:
  • Almost 20% more people now agree that print and paper are a sustainable way to communicate than did in 2013.
  • About twice as many participants now believe that U.S. forests have stayed the same or increased in size than did in 2011.
  • 11% more people now agree that paper is a renewable resource – up from 65% from  2011.

 

Paper & Print Still In Favor

Is your business seeing the same trends?