Building Cool Toys With Cool Toys
Also included: Toy video! See below.
“Legos, you know you play with them as a kid, but you never think of them in this kind of way.”
Arrow Electronics is a bleeding edge Aerospace, Defense, and Technology innovator. They are also viscously creative marketers. Apparently, if you do GREAT work, you get budget from the C-Suite to do stuff like this. The first video is the 1:00 final cut, be sure to have your speakers on becasue the audio track is just as engaging as watching a Lego machine build and launch a paper airplane! The next video is the backstory on the project, and it is indeed worth all 305 seconds of your attention.
And here’s the project profile piece …
OK, be honest. The Lego paper airplane building kit … do you want one?