Are printers failing at defending their livelihood?
We’ve been following the blogging team at InkOnDaPaper for some time now. Earlier this month they published a post with this title:
We’ve failed at defending PRINT
Obviously a provocative headline given that their target audience is printers. But, the opening paragraph is hard to argue with:
“As a print community we haven’t done a good job of showing how powerful print is, and I’m here to take a stand. It is time we show print for what it is……a results driven marketing tool. Plain and simple it may cost more but the results far outperform all other channels.”