by John Nycz | Jun 30, 2017 | Just Plain Interesting, Paper News, Print, Publishing, Uncategorized
6/30/2017 Deeper connections, better absorption: Use print. Print Power is a UK based pan-European organization that tracks the end-to-end print value chain. Really great content, except they keep misspelling “organisation” and “behavioural”!...
by John Nycz | Jun 22, 2017 | Just Plain Interesting, Print, Uncategorized
6/22/2017 Should Software Run Your Business? In a word, “Yes”! (See why via the video link below) The printing industry is not the only vertical that continues to wrestle with this issue. I worked on a consulting project where it came to light that...
by John Nycz | Jun 13, 2017 | Just Plain Interesting, Paper Markets, Paper Trends, Print, Publishing, Uncategorized
6/11/2017 provocative /prəˈvɒkətɪv/ adjective acting as a stimulus or incitement, esp to anger or sexual desire; provoking: a provocative look, a provocative remark As the science of Neuromarketing continues to gain relevance and credibility, more data is being...
by John Nycz | Jun 5, 2017 | Just Plain Interesting, Paper Markets, Paper Trends, Print, Publishing, Uncategorized
How will Trump’s mission to trump outsourcing affect print? 6/5/2017 With every changing of the guard in Washington comes some trepidation. The current administration’s positions on outsourcing, or more specifically “offshoring” is clear. What...
by John Nycz | Jun 5, 2017 | Just Plain Interesting, Paper Markets, Paper News, Paper Trends, Print, Uncategorized
The father of modern content marketing thinks it has. 5/31/2017 And it appears poised to keep trending up … And, not that you’ve noticed, but print magazines as a tactic for content marketers have been steady for the past couple of years (according to our...
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