TwoSides.org deploys a massive survey of global print consumers.
The primary takeaway based on inputs from 10,700 people who use print:
“Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.”
TwoSides.org, Survey by Toluna, 2017
Here are a few key findings from the U.S. survey:
- Only 35% of online news readers trust the online medium, vs. 56% who trust content consumed in newspapers
- 71% of US consumers do not pay attention to online advertisements and 63% do their best to block or avoid them.
- 66% of those surveyed can’t remember the last time they willingly clicked on an online ad