Trust: Print and Paper in a Digital World.

The primary takeaway based on inputs from 10,700 people who use print:

“Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.”

TwoSides.org, Survey by Toluna, 2017

Here are a few key findings from the U.S. survey:

• Only 35% of online news readers trust the online medium, vs. 56% who trust content consumed in newspapers
• 71% of US consumers do not pay attention to online advertisements and 63% do their best to block or avoid them.
• 66% of those surveyed can’t remember the last time they willingly clicked on an online ad