Pantone’s 2018 color of the year is Ultra Violet
With terms like “complex and complicated”, “nuanced”, and “full of emotion” the blue-based purple sounds more like a California pinot noir than a color, but it gets more verbose.
“Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. ”
Worth checking out, as there is apparently a lot to say about Pantone 18-3838!