“Curl Up & Dye” is a funny name for a salon. 

But, if you fail to manage the hygroscopic tendencies of paper ‘curl up and die’ is what can happen to your print job!

I first saw this beauty shop branding on a hand painted 4 x 8 plywood sign in the backroads of eastern North Carolina. I’ve actually seen several more over the years. A quick Google search to get an image proved that the innovative “Curl Up & Dye” owner was not able to secure a trademark.

Midwest winters drive seasonal paper challenges for printers. A foot of snow will cause logistics problems, like having a shipment in the back of a truck for hours while waiting to be pulled from a ditch. Clearly, the temperature and humidity of the paper are going to be much different when it gets to the shop.

“Typically, manufacturers produce paper to an absolute moisture content between 4.0 and 6.0%, meaning water makes up 4 to 6% of the paper’s total weight. But once unpacked, paper can either absorb or release moisture.”

John M ViavattineManager, Media Technology Center Laboratory, and Principal Engineer, Digital Printing Substrates and Applications, Xerox

Here’s a great quick read from Xerox that lays out some clear SOPs for handling paper to make sure your next run doesn’t “curl up and die” from a moisture control problem!

Check it out … we know you want to see what “hygroscopic” means! Oh, and here is the link to Curl Up & Dye just in case you are in the Cincinnati area with a hair emergency.