Print is Cool Again!
Small and Mid-Sized businesses are finding that ink on paper has more impact than anything that lands in an email inbox.
After spending a significant chunk of professional years in the Operational Excellence sector, I came to always look at processes. These skills translate into marketing. Here’s the process at our house:
Catalogs are reviewed within a day or two of receipt. If there is something that moves us to want to learn more, or purchase, the web becomes both the learn more option and the transactional mechanism.